about me

Peter is a digital specialist in strategy and service design delivering sustainable customer experiences across retail, telco, finance industries and education.

He is currently the Director Digital Experience, managing the Digital Experience Design team, NSW Department of Education (DoE) within the Information Technology Directorate. The role includes delivering the “re-platforming and redevelop” of DoE websites onto a newly supported website publishing platform. This has also included delivery of a strategy, call the Global Experience Language, to achieve the velocity and speed needed to meet the short timeframes of website redevelopment. The DoE digital platform (website, intranet and portal) supports 1.8 million visits per month.

Most recently he has also been;

  • User Experience Manager, Woolworths Limited
  • Production Director, The White Agency

Peter has worked on digital initiatives for enterprise brands such as Commbank, Bluescope Steel, Lion, Lexus and Toyota. His work for charities and not for profits has included working with Oxfam Australia to develop their digital affiliate fundraising strategy and the digital/customer experience strategy for Amnesty International Australia’s (AIA) “Bring David Hicks Home” campaign”. Its execution included building a full scale replica of Hicks’ detention cell. This was later adopted by Amnesty USA for their 2008 campaigning year, following Obama’s electoral campaign.